January 30, 2023
Chicago 12, Melborne City, USA
Articles Self-Publishing

5 Sell Sheet Design Secrets For Self-Publishers


Just as you would make your book’s cover as attractive as possible, your sell sheet must leave readers with a favorable first impression of you and your new book. But very few readers will do any more than skim the sell sheet to find only the information they are searching for. Therefore, you must make sure that you have created an attractive, well-designed sheet to make those first few seconds connect and hold onto the reader. Even if you can’t afford to hire a professional designer for your marketing materials, following these key design principles will pay off with higher book sales.

1. Use Columns And Text Boxes

Divide your page into two or three columns because short spans of text are much easier to read and more visually appealing than long lines. Text boxes are a great way to highlight, or separate, specific information about your book.

2. Use Plenty Of White Space

Text and graphics stand out much better when they have some blank space, or breathing room, around them. As a general rule, make sure you have at least one-half inch margin on all four sides of your sheet and leave one-quarter inch space between columns and other graphics. And remember that it is better to eliminate some text than cram too much onto the page.

3. Use Color Sparingly

More color is not necessarily better. Color can be used to draw the reader’s attention, but it can easily become too chaotic and overwhelming. You must remember that using white space can be far more effective because it draws focus to what you want to highlight and gives the reader’s eye a break. As far as text is concerned, you should also keep most of your text the same color. While you may want to make a few key words or phrases jump off the page by using colors or fancy fonts, if you try to make everything pop out, nothing will.

4. Use Appropriate Fonts

Use a maximum of two typefaces. Use a serif font (such as Times New Roman) for text. Use sans serif (such as Arial) for headlines and captions. Serif fonts are easier to read, and look cleaner and more modern. Avoid using fonts that are too difficult to see. Use sans serif, for example, if you are going to be using very small text. But don’t be afraid to experiment with different fonts.

5. Use High-Quality Graphics And Photographs

Invest in good photography and artwork. Even if a photo looks good online does not mean it will look good in print. Use high-resolution photography that is at least 300 dpi. Any resolution lower than this will not look good in print. If you can’t take your own photos or use professional photography, purchase stock photography online. It’s inexpensive and a much better alternative to using clip art. Clip art may be inexpensive, but will make your sell sheet look low-budget.


If you stick to these basic design principles, you will create a sophisticated, effective one-page sales sheet that you can proudly distribute to potential customers, book reviewers, and book distributors, and no one will ever know that you didn’t hire a professional designer to create it.

Source by Joseph C Kunz, Jr

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