Amazon.com is more than just an online bookstore. After surviving the tech meltdown in the 1990s, the company reinvented itself and started to diversify its product line to include DVDs, CDs, MP3s, electronics, and other consumer products. While the company grows and steadily earns profits, it also diversified its services by offering programs that help authors and artists to promote their books and products. By using Amazon.com services, authors have enjoyed online presence that they never thought possible. With all the services being extended by Amazon to both bestselling authors and fledgling artists, you, too, can also startbuilding a successful digital business on Amazon.
A digital business means not having to worry about inventory, warehousing, order fulfillment and distribution. This is because your product is in its digital format which can easily be distributed to millions of prospective buyers. If you are keen on starting a digital business, you first need to have the media content. It can be an electronic book, DVD, CD, MP3, or any digital content.
Once you decide on which product to sell, you can avail of Amazon.com’s CreateSpace. This service will take care of producing your content in high quality copies. They will only produce a copy if an order is received. That way, you don’t need to start your business with high up-front costs. There is no risk involved since only confirmed orders will be produced. After the production process,
CreateSpace will also take care of shipping the copies to the customers. What’s even more exciting is that you don’t have to exert much effort in promoting your product because Amazon.com will do the work for you. With over 70 million visitors to the site, that’s enough promotion to last a lifetime.
If you join the CreateSpace program, you can start your digital business with no setup fees and no minimum orders. You just send your media content to CreateSpace and set your price. You earn monthly royalties and since it is non-exclusive agreement, you preserver your rights. Aside from CreateSpace, you can also check out Kindle Books. If you are an author or hold digital rights to a book, you can turn it into an eBook using the Digital Text Platform and sell them in the Kindle Store.
Since your media product is promoted in Amazon.com, you can also intensify the promotion by using Amazon Connect. This program allows you to post blogs so your fan base can interact with you. It’s an opportunity for you to give new updates and insights so you can make your media product seem new again.
To maximize the use of the Amazon.com services, make sure you join the Search Inside! program. This enhanced search system will allow readers to browse the content of your book or media products which will help them decide whether to buy the product or not. This is a smart strategy because customers are given the best possible book titles that match their search criteria. If you make use of all the tools offered to you, building a successful digital business on Amazon can become a reality.