Very few people ever think of self-publishing their website or blog content. Yet behind this simple thought lies a secret that has opened the flood gates of traffic for many.
I am not suggesting that you go out and publish a book (although this is even a better idea), what I am talking about here is online self-publishing. One of the wonderful things that the World Wide Web has done is turn millions of us into online self-publishers. You see by having a web site or blog, whether you acknowledge it or not, you are already self-publishing.
But it gets really powerful when a webmaster or blog owner goes beyond their own site and self-publishes their content elsewhere, in other people’s sites. It becomes even more interesting when they go even further in self-publishing and create an information product from their web content and offer it for sale online. Some smart webmasters are even doing both but using the former to help sell the latter.
You see there is an increasing number of websites that accept article submissions relevant to their subject of interest. Not to mention the dozens of high traffic article directories that will accept an article on virtually any subject of interest. The first thing that happens is that you instantly create valuable links back to your site (the rules of self-publishing free articles online are such that every article has a resource box with details on the source of the article including links). These links will do two things that are bound to have an enormous impact on your traffic. The first is that they will positively affect your search engine rankings. The second is that they will directly lead traffic to your site or blog.
By creating and promoting information products based on your site’s contents, you will often find that you are generating even more interest in the free content on your site. Since what is already on your site is similar to what you are selling, many people will want to examine it before they purchase your product. Others will want to glean as much as possible from it so as to avoid purchasing your product.
Are you getting an idea of the power there is in self-publishing your content?
I have nothing Interesting Enough To Consider Self-Publishing
Most folks don’t believe that their content is interesting enough to self-publish. The truth is that if this were true, then chances are that your site does not deserve to exist. Besides, what the World Wide Web has done is to create markets for tiny niches covering imaginable subject you would care to think of. In other words, whatever it is you have to say, chances are that there is somebody out there who is eagerly seeking that information.
As you aspire to attract as much traffic as possible to your site, self-publishing the content that you are using to do this becomes a breeze.
Self-publishing Sharpens Your Focus
By self-publishing your content at other websites and by creating other information products, you sharpen your focus on creating captivating content that will attract traffic and keep as many folks as possible coming back again and again. In the increasingly crowded and competitive web, this can be a huge advantage.
Self-publishing does this for you by forcing you to focus on the real value of your content and what your target market wants.
Online Self-publishing Is The Future And the Future Is Already Here
According to a recent article in BusinessWeek magazine, blogging is rapidly redefining media worldwide. If we take a moment to consider the role blogs have been playing in recent elections, most notably the 2004 US presidential elections, then it becomes clear that this is in fact an understatement.
Blogs are at the forefront of online self-publishing and it is not surprising that they are a powerful online marketing tool these days, frequently used by many Fortune 500 companies in their marketing plans.
The sooner you start looking into self-publishing your website content the better for you and your self-publishing business.