Terms like “content,” “SEO” and “content writer” have been in use for several years now, but a lot of people are still in the dark about what they exactly mean. SEO or search engine optimization is the method of writing texts about a certain subject that will show up in the top tier when the topic or keyword is typed into a search engine.
On the other hand, SEO content writers specialize in providing articles, blogs or other web content. They can also be hired to write articles, create intranet content from scratch and proofread and edit web pages. The writer makes use of different methods and strategies that incorporate SEO into the texts, so that it can be found easily by search engines. One strategy involves using keywords repeatedly in the article, so that when someone searches for that keyword, the article is included in the search engine results.
Numerous businesses and websites now work with a content writer to drive as much traffic to their sites as possible. Even though this content is used online, traditional writing styles are still used and incorporated into this method. The style, tone, voice, correct grammar, proper spelling and smooth flow of sentences that can attract readers are vital components of good website content. The challenge for this new breed of writers is to manage the traditional aspects of catchy and interesting articles into what a business needs to drive readers to the website.
How search engines come up with the right results and find the appropriate websites is quite confusing and complicated. It probably involves some sort of mathematical equations. So it is the job of the content writer to make sure that the website can be found by a search engine. A while back, there was a deluge of online content that was saturated with keywords, links and advertisements, so search engines had to tweak their system to avoid these types of websites. A professional SEO writer knows how to produce articles that are meaningful and informative while still making use of a certain number of keywords or key phrases, so that it is included in search engine results. For instance, a website with medical products for sinusitis will probably use the key phrase “sinusitis remedy” at least eight times to increase the chances that it will end at the top 10 results of a search engine.
There are several reasons why more and more people are trying their hand at content writing. The most common reason would be the financial aspect of the job, since the content writer can charge higher rates to websites, if he is able to increase the number of hits and views the website receives. However, some do this for altruistic reasons. Some writers create content to help people get the information that they need. Web pages are ideally a form of information and knowledge and it is through the work and dedication of a good content writer that these pages have the relevant information and are included in search engine results.